ONE of the things that can produce a poor website are pages that are difficult to read.
If you have taken much time and effort to put together a well written piece, only to place it on your site in a page layout that gives readers a headache, then you are likely to have a struggling website.
Here are some simple pointers:
- Make it very easy for people to read your words; simple fonts such as Verdana or Ariel, preferably in black on a white background is a good place to start.
- But also give your words some room to breath with plenty of white space around them, break up paragraphs with clear carriage returns so people don't suffer from word tiredness.
- And don't go overboard with bold and italics, simple bullet points may be more suitable if you are keen to highlight a point.
- Study the websites you read the most as there is a good chance they have got the basics right, otherwise you wouldn't be visiting them regularly.