Craig McGinty

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A couple of articles elsewhere

A QUICK pointer to a couple of articles I have written elsewhere that might appeal, the first is a simple guide to Twitter that I hope will see more readers of This French Life try out the service.

And the second piece is called A transparent trade association, which looks at how tools such as Ning could be used to help smaller businesses work together - without them paying extortionate membership fees to appear in a useless directory.

As a little aside I've always wondered if a PR firm, online marketing operation or business support service couldn't use similar tools to help connect existing clients and draw in new ones.

January 12, 2009 | Permalink | Comments (0)

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Keeping a track of your online life

A FEW months ago I wrote that one of my biggest concerns for the internet was that a barrier to entry would be placed around it because of people's fears.

Internet users are already kept on their toes by online scams and spam email, but for me the biggest cause of fear would be attempts by government to snoop and look over the shoulders of people.

My thoughts weren't terribly original but it does look as though the UK government is keen to track email use and maybe even begin to approve websites with a cinema style certification.

Whilst this second idea is clearly ludicrous, for example, what happens for websites hosted outside the UK?

The gathering of email data is extremely worrying, because if people feel they are being watched creative thoughts, ideas and skills are often chocked.

One way to be aware of just how much information you make available online is get up to speed on how sites such as Facebook and MySpace allow connections to take place, but also enable your data to be 'leaked' elsewhere.

It is something that Google has looked at in a paper, which is covered on Read Write Web, and whilst developers of websites are asked to be aware of people's information, it is just as important for ourselves to take responsibility of what we allow online.

I hope I'm not scaremongering about all this information out there, because at the same time it can be damn useful if you learn how to corral it to your advantage.

So just to prove it, here is an in-depth piece on how to track down, and follow, the best blogs covering a subject or field.

It starts with delicious.com, which might be enough for some people, but then really pumps things up by drawing together different RSS feeds and even generating a focussed search engine.

A quick dive into the newspaper world now and if major publishers weren't already struggling as advertisers desert them, it looks as though local councils might be next.

The Scottish Parliament is to trial the publication of statutory and public notices on the web, a regular money spinner for newspaper.

As budgets are squeezed and the calls for more efficiency rise, we may even see the scrapping of rules forcing local councils, at their cost, to publish planning notices in the local press.

But there is still a need for news and how it will be funded in the future will be one of the questions at a meeting in London later this month that looks to draw on the experiences of independent publishers.

Regional sports journalist, Rick Waghorn, and the man behind My Football Writer - Norwich City, is looking to bring together people from different online backgrounds to see if a set of digital tools can be developed for people to provide a news service for postcode areas.

His VIP Club - the Very Independent Publishers Club is meeting on January 28, but numbers are tight so if you want to attend get your name down quick.

And finally if you were thinking all this blogging and online publishing was new, check out the date this piece I found on Clay Shirky's website was published, titled Weblogs and the Mass Amateurization of Publishing.

January 11, 2009 | Permalink | Comments (0)

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Flaws in online advertising and seeing Flickr as a shop

ONE of the things that newspapers have never got their heads around with the move online is that you can't use the same advertising sales techniques as in the paper.

A whole different method is required, with some part involving the hand holding of advertisers who may not have used online before, whilst other elements may involve partnerships.

Many moons ago when I was working on This is Lancashire, the Fish4 service had real potential to be a basis, it would be called a platform today, upon which many UK businesses and sectors could have gained an online presence.

Unfortunately it never moved with the times and has slowly drifted off the radar, and so a new set of people are going to have to be trained up in how to sell online ads if local news organisations want to survive.

That is also the belief of Dave Chase, writing from a US perspective, and who has an IT and sales background.

I think any online publisher, regardless of size, should take a little time to read over his article and draw a few ideas from it.

His first point about 'farming hunters' perfectly sums up what happened with Fish4, the newspaper groups only looked to shift their existing advertisers online as a way to 'lock-in' their share of the advertising pie.

And failed to realise that if they had looked to use Fish4 to make a bigger pie then there is a good chance smaller retailers would have had a platform to work off and maybe even given eBay, and other online retailers, a run for their money.

It is this closed nature of so-called creative media that struck me as well when I read a piece about the experience of a professional photographer on Flickr.

The pros and cons of using the service were explained by photojournalist Pete Jenkins, and he put the emphasis on the cons, but it comes as no surprise he didn't think it worked as he only saw Flickr as a one way process.

He wanted to use Flickr as a way to sell prints of his work, which is fine, but shops already exist for that.

Flickr, and the myriad other online creative tools out there, are places where you share your work, share ideas, pass on advice and in Flickr's case get involved with the photography community.

Want to know how to make Flickr work for you, amateur or pro? Spend some time on the Digital Photography School.

Update: Julia writes in detail about her own experiences of Flickr and offers some tips on getting the best from it, see Making Flickr Work for You (Or Not).

January 07, 2009 | Permalink | Comments (3)

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Financial journos, bad science and the future four years ago

IT is always a little worrying when government wants to shoot the messenger for problems it directly should be influencing.

That's what is being mooted by the Treasury Select Committee as it takes aim at the press for, it claims, reporting on the current economic situation irresponsibly and only adding to the situation.

Charlie Beckett highlights the issue as a colleague of his at POLIS looked at how financial journalism has changed in the 24 news environment we now live in.

Surely we don't want to go back to the days of only 'being in the know' if you wore the right colour tie, but I do think journalism could help itself and play the contrary card.

Why not provide readers with links to reports that have been quoted in an article, links to the websites of company's mentioned, the ability to download spreadsheets of data - give people the evidence and let them come to their own conclusions.

Most of this information is publicly available, it's just well hidden, but journalists have the skills and experience to shine a light on such and so help readers.

Then if the Treasury Select Committee say that there is too much detail being made available, journalists can pass on any angry comments directly to the MPs themselves.

Another one of my web stops today was the website of Ben Goldacre, who is a journalist on The Guardian but also a doctor and burster of far from scientific science.

He took a pin to the many detox offerings out there at this time of year, including one that was featured on The Today programme this morning and 6 o'clock news tonight.

Finally there has been much talk at the start of 2009 of this being the year that many local newspapers will hit the wall, leaving journalists out of a job and many communities with no 'glue', with Roy Greenslade wondering if anything will fill the void.

In the comments to that piece my pal Rick Waghorn takes a stab at a possible way forward, and adds a little on his own website.

And if you want to get up to speed on where these changes have come from and where they could be heading, We The Media by Dan Gillmor is still the place to start, four and a bit years on since its publication.

January 05, 2009 | Permalink | Comments (0)

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Will social media break the back of newspapers?

IT is always interesting when you get a flurry of stories from others you follow either via RSS or on Twitter that you can knit together.

I followed a link from journalism lecturer Mark Comerford that highlighted a report on the use of the internet by US newspapers.

The yearly offering from The Bivings Group showed that more newspapers were embracing social media such as bookmarking tools, opening up comments and accepting content from readers.

Continue reading "Will social media break the back of newspapers?" »

December 18, 2008 | Permalink | Comments (2)

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Using Google to enhance your own website

Google Docs contact formI HAVE written a couple of articles for This French Life recently that may appeal if the responsibility of running the website falls on your shoulders.

Both pieces use services provided by Google, the first looks at building a contact form in Google Docs.

While the second one describes how to set up an availability calendar, but it wouldn't be too difficult to use one as a What's On guide or a list of future events.

And of course one of the best bits is that they are free, but you can also access each service from anywhere as well as analyse or republish the data in different formats.

December 17, 2008 | Permalink | Comments (0)

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Twitter meets local radio

Twitter-apple-am
HERE is a great example from my friend Tracey Smith who has been using her Twitter account to take requests and promote her three hour show on Apple AM.

And because people can listen to the radio station online Tracey can draw in new listeners from around the world, as well as easily stay in touch with people in the local area.

It is so much easier to use existing tools that are already popular as it lets you dip your toe in to see if it appeals to both yourself and others.

December 17, 2008 | Permalink | Comments (2)

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TypePad's bailout program for journalists

I HAVE long had the belief that freelance journalists could use a blog to run a news service in their speciality and laid out some first steps in a piece called setting up a blog.

And it looks as though it is going to be something that journalists, both freelance and staff, are going to have to seriously consider as redundancy stalks many a newsroom.

So much so that when TypePad offered a Bailout Program for Journalists they were taken aback by the interest, as many, many people signed up to learn more.

Having used TypePad for around five years I do think it is the best option for people who want to spend time writing and not tweaking and updating code.

So if you do take up the option offered by TypePad and want an un-official answer to questions feel free to leave a comment below and I'll do my best to help.

If you want to take a look over what others are doing these sites that I've been involved with are run off TypePad:

Landscape Juice
IVY Paris News
Cheap Flight News

November 18, 2008 | Permalink | Comments (2)

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Google's very helpful SEO guide

GOOGLE has released a useful .pdf guide on how to make your website more SEO friendly so that search engines can read your site and index it correctly.

The Search Engine Optimization Starter Guide offers advice on the importance of Title tags for your site, using text for links, best practice for images and a wealth of other handy tips.

But it is not too technical and if you have already put together your own website I'm sure you'll be able to pick up a few pointers and additional tweaks you can make.

And even if you have employed someone to create your website then you could use the guide to 'tick off' as many of the features as possible on your site and work with your designer to ensure search engines can track you down.

November 13, 2008 | Permalink | Comments (0)

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Blog posts and Twitter talk at Social Media Cafe

THE first Social Media Cafe (#smc_mcr) in Manchester turned out to be a great success with around 80 people turning up.

And the variety of skills, backgrounds and interests was also impressive and I am sure the networking and conversations generated have enabled some new connections to take place.

The event was hung around the talk of the death of blogging, with myself, Martin Byrant and Chi-chi Ekweozor ably guided by Sarah Hartley.

Also a thank you to Julian Tait for the organisation side of things as he made it very easy for people to chat and see where others were from.

On to the talk and clearly if you put a gaggle of bloggers in a room and ask them if blogging is on the way out, they are not likely to agree, although shorter forms of communication such as Twitter have enjoyed massive popularity.

Continue reading "Blog posts and Twitter talk at Social Media Cafe" »

November 12, 2008 | Permalink | Comments (0)

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