JUST a collection of interesting articles I've crossed in the past couple of days that might be worth a quick look:
Email campaign case studies (one good, one bad) - Seth Godin
I am sure a few people will have heard me rattle on about the importance of having a newsletter for your online publication or business website, here's why.
A permission campaign, on the other hand, only grows in value, until it gets big enough that you can build an entire business around it.
Twitter, marketing and the devil - Matt White
I've seen a lot of businesses jump onto Twitter and basically use it to put their products in front of people.
It just doesn't work because people decide to follow others, so really you are just tweeting in an empty room.
Instead use it as a method of discovery for both yourself and for those who follow you.
What would you call someone who uses a program to automatically send you an annoying volume of email? A spammer. So what makes you think that because it’s 140 characters and on some trendy web service that blasting away with soulless and automatic links isn’t spam?
Times Online flunks journalism 101 - Don Mills Diva
Another example of shoddy practice by supposed 'established' journalists. This time lifting quotes from a blogger's website, making them appear as if it was an interview and not providing readers with a link so they could find out more.
But I feel furious because I was never interviewed for the story and had no idea I even appeared in the story until my daily Google Alert for Don Mills Diva lead me there.
Contributing to the Landscape Juice 'Honesty box' - Landscape Juice Network
An idea we are trying on the Landscape Juice Network to raise income to feed back into the service and improve it.
Phil has asked that users of the site consider donating an amount from any business they've generated through the site, leaving it up to people to decide how valuable the network is to them.
The site will remain free to use, but members are well aware that it takes time to oversee, and that if they gain from the growth the network is enjoying then providing a way to say 'thanks' can hopefully provide more benefits.
The network has also launched quite a few partnerships, brokered business transactions and provided opportunities. Some press items released through Landscape Juice have secured businesses a high profile slot in search engine rankings.
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