A NUMBER of US tech blogs have been busy pondering the future of PR and whether with simple blogging tools and community websites companies can do a better job themselves.
The conversation was started by Steve Rubel:
Does the Thrill of the Chase Make PR Obsolete?
With others soon joining in:
The Changing Role of Public Relations - Mashable
Does Good Tech Need PR? - ReadWriteWeb
The PR Roadblock On The Road To Blissful Blogging - TechCrunch
There is a definite tech bias here, but this afternoon I was only saying to a friend that I rarely go through PR people and just track down stories myself.
Craig,
Not really convinced by the arguments from the first post you reference
I am hired because clients because:
They do not have the time
They are unsure how the media works
They do not rate themselves as being able to write well
They prefer to use their time to concentrate on what they do well and use a dedicated resource
Journalist simply do not have the time or resource to research all the material they need
We are middle men, we can be dispensable to some, but to others we are useful
Rob
Posted by: Rob Artisan | August 14, 2008 at 20:53
Craig,
of course I meant "I ma hired by client because"
The "write well" point doesn't work otherwise
Rob
I am not going to Denmark for the second leg
Posted by: Rob Artisan | August 15, 2008 at 11:36
Hi Rob, thanks for the comment and whilst you provide a valuable service, there is still quite a gap in understanding about what's going on out there.
Here is an interesting piece from Neil MacLean, who has experience of travel PR:
http://bit.ly/4ajXzX
All the best, Craig
Posted by: Craig McGinty | August 18, 2008 at 14:51