ONE of the metrics that is an important measure amongst website publishers is the time that readers spend on a site.
So it was interesting to see (via Paul Bradshaw) a piece about the problems US newspapers face holding on to readers for any length of time.
Whilst at the same time the Daily Telegraph reports that Facebook is set to become the most popular website in the UK - with Britons spending 2.4 billion minutes on the website.
Newspapers are no longer competing against just other newspapers, but the fact that people are just a link, search request or email message away from other websites.
Comments