ROBIN Hamman, of the BBC, is giving a talk soon about how journalists can ratchet up the processes they are already undertaking to get their work in front of more readers.
Naturally he is preparing and working on his talk through his blog, posting ideas and thoughts and welcoming feedback, something I've done.
Robin also talks to his colleague Chris Vallance about how the radio programme Pods and Blogs connects with its audience.
You may want to take a look over his series of articles to discover new ways of promoting your work, but also how to make new connections by using the tools highlighted.
The techniques mentioned don't add a great deal of extra hours to your working day, but what they can do is increase your share of others' 24 hour day.