HERE is an interesting move by Hugh Fraser of Blog Relations who has launched a free to download version of spy novel Max, written by Juval Aviv a former employee of Mossad.
Hugh explains that the launch of the audio podcasts of each chapter and accompanying website is aimed to create interest in the books themselves as well as associated products.
He has already built a growing audience for the Storynory series of children's podcasts that can be listened to via any MP3 players.
The "giving it away" business plan in relation to digital products is something I highlighted a short time ago see Seeping into hidden corners.
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