ONE of the first RSS feeds I subscribed to was the writing of Neville Hobson, whose thoughts and experience of online PR and marketing are well worth following.
Well he has taken this world into the virtual by launching a marketing business in Second Life, on the company's own island Crayonville.
Neville writes: "Our methodology pivots around conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations."
Spare me the adspeak please! It sounds like an interesting idea ... just don't act like a bad agency when you do it.
Posted by: Helen Landman | October 26, 2006 at 19:41
Hi Helen
Thanks for the comment.
Maybe this latest post from Neville will give you a better idea of what Crayonville is all about:
http://www.nevillehobson.com/2006/10/26/the-irreverance-of-second-life/
Check out the photos on Flickr.
That is the beauty of what they are doing, if they do act like a 'bad' agency then there will be no hiding place for them.
Personally I can't see it happening.
Posted by: Craig McGinty | October 26, 2006 at 20:56