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Nice article Craig. I think the key behind the success of RSS is how user friendly it can become.

Even though it is simple to a web savvy person I think the ordinary web surfer still fails to understand what it really is.

Once this is overcome then it will change the web for sure.

Hi Craig,
A good piece. One of the things that stands out for me and a lot of others in this fundamental shift is that a lot of blogs aren't just personal opinion, but they share important and relevant information in a positive sense. I'm meeting more and more people who are switching off from the mainstream media because it's "negative", to use their word. Blogs can be successful for may reasons, one of which is that their content can be positive and useful to community groups.
Regards, Sheelagh

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