I WAS recently speaking to someone about the importance of the title, or headline, you give a page, as well as the actual words on the page.
Well here is a very useful article about Search Engine Ranking factors written by a number of people with experience in the field.
Some of it is a bit technical but it is clear that the most important things that influence search engine results are titles and the words in your published document.
You are also sure to learn quite a few other important points as well, I know I did.
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