How local are you?

A RECENT study of the search habits of people in the US shows that around 88 per cent were researching specific topics — specifically, information about hobbies.
However, an interesting stat buried away claims that 58% are looking up information on local businesses.
Just how local is your website? Do you have your address on every page? Can people find your telephone number straight away?
And think how you could plug a blog into this. Articles featuring local meetings and events you have attended; client testimonials featuring locations; your own stories about working in your region…