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Good post Craig and very true. Someone who is involved and engaged in the community is always going to have a better shot than someone who is just driving by for a few months.

If you take a look at Llandaff News, a local site covering a small area of Cardiff, it does some great stuff covering things like coffee mornings (see: http://www.llandaffnews.com/2010/11/16/llandaff-nspcc-packs-parish-hall-for-coffee-morning/).

These would never be sustainable for a reporter from a 'big media' operation to go to, let alone a photographer. It might get into the news in brief or what's on section, but that'd be it, unless it had a major celeb coming to it.

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