Don't get stuck in the middle

ALTHOUGH Seth Godin uses the example of Radiohead and their pay as much as you want download, I think it is important to consider the points he makes regardless of what field you are in:

The mediocre record companies, mediocre A&R guys and the mediocre acts are struggling to stay in place. They're nervous that it all might fall apart. So they wait.

Radiohead and the mediocre middle