I WAS interviewed a few days ago by Chris Vallance of Radio Five Live's Pods and Blogs, about the potential of earning a living from blogs and it is up on his site to listen to now.
In my interview I stressed the importance of looking beyond just the pounds and pence generated by advertising on your site and said it was important to establish yourself within your chosen field.
There was also mention of Guy Kawasaki and the fact that despite having a very popular blog, by the way it is a good read, he earned very little from it.
But as Darren Rowse points out, Guy could use other methods and again is most probably gaining from the massive exposure his blog enjoys through things beyond advertising.
Craig,
very interesting radio piece.
As you say the value of a blog can be about being a leader in the field or establishing a reputation as much as attracting advertising revenue.
One point made is that blogs can reach audiences that other advertising does not reach (Mick Fealty). Micro marketing is very valuable and many advertisers do not get it or it cannot fit in with the numbers they want and the methodology they work to - quantity over value.
More of these discussions is really welcome and should not be seen as unusual or peripheral.
Rob
Artisan
Posted by: Rob Artisan | March 15, 2007 at 20:33
Hi Rob, you are right that often the quality of the audience is as important as the quantity. Much will depend on what a client is looking to achieve.
All the best, Craig
Posted by: Craig McGinty | March 15, 2007 at 21:46
I work for Guy Kawasaki. Thanks for your comment about Guy and the link to his blog!
Mary-Louise
http://blog.guykawasaki.com/
Posted by: Mary-Louise | March 16, 2007 at 01:43