The basics of Google Adsense

ONE of the ways to earn money from your website is to run Google’s Adsense text ads on your site.

You receive a small amount whenever someone clicks on one of the adverts, so it is important that you look to get them in front of your visitors’ eyes.

The beauty of Adsense is that you don’t have to match up the ads to the articles you’ve written, that is taken care of by Google.

A key element of Adsense is that you have a choice of different style adverts and can change the colour of the text and links that people see.

The best way to get people to click on them is to make the ads blend into your site so the text should be the same colour as your articles and any links should match those on your site.

Also I’ve found that taking any borders off your adverts will allow them to look like part of your site and as people arrive from search engines your ads will match the article you’ve written.

A thing to remember is that most websites work in columns, often two or three, and we place the important content in the middle and run the adverts around the side.

In effect you are conditioning people not to look at your ads, so if you can place the Adsense adverts within the body of your articles you will see an increase in the money you earn.

Comments

[Amy Dumas]

You suggest placing adsense ads within the body of the post. Can you tell me how to do that with typepad. I know how to get them in the sidebar as a typelist, but can't figure out how to get the ads in the body of the post.
Thanks,
Amy :~D

[Craig McGinty]

Hi Amy,

To get the Adsense block at the foot of articles you first off need a Pro account with TypePad.

This will let you edit a couple of templates, more here:

http://www.craigmcginty.com/news/2005/10/displaying_ads_.html

Hope this helps,
Craig

[Amy Dumas]

Thanks Craig, It Does! :~D