ONCE people have set up their business website many just leave it to merrily hang around on the internet hoping to catch passing customers.
But those who promote their site effectively will get plenty of people visiting it and using the services you offer.
One of the simplest ways is to ensure that your website address is placed at the end of every email you send.
If you tag it alongside a catchy line to describe your business or yourself, few people will be able to resist clicking on it.
Another easy way of getting your site in front of people is to visit messageboards where you can answer people’s questions and leave your website address in your signature.
Some messageboards will ban you from including your site address and if this is the case just move on to another one.
But don’t forget offline promotions especially as the cost of some of the simplest yet most effective methods has been cut thanks to the internet.
The cost of printing 200 postcards for example with a picture and website address on won’t break the bank.
Then send these out to past clients and other contacts that you have, ensuring your details are within easy reach.
Plus many office suppliers now allow personalisation of everything from pens to t-shirts; fridge magnets to beer mats.
Thinking of ways to promote your website won’t take much of your time and most importantly take up even less of your cash.
Comments